Suppose that a new study is released stating that consumption of orange juice (a substitute for apple juice) reduces the risk of cancer and a major freeze destroys half of the country's apple crop. What happens to the price and quantity of apple juice? A The price of apple juice might rise or fall and the quantity of apple juice falls. B The price of apple juice might rise or fall and the quantity of apple juice rises. C The price of apple juice falls and the quantity of apple juice falls. D The quantity of apple juice might rise or fall and the price of apple juice rises.