Founder of Freestyle Audio, Lance Fried, had a friend who dropped an iPod in a cooler and rendered it useless. Lance thought he saw a potential opportunity, so he researched the mp3 player market and realized there was not a waterproof player. Based on this research, Lance Fried realized surfers could not listen to music while surfing. Realizing the potential of this target market, Lance began working on a waterproof MP3 player and completed a lightweight prototype. Lance has completed the first four of the nine steps involved in the marketing process. This exercise focuses on the last five steps in the marketing process. The Marketing Process includes: Finding opportunities, conducting research, identifying a target market, designing a product, product testing, determining a brand name, designing a package, setting a price, selecting a distribution system, designing a promotional campaign, and building relationships with customers. Managing the controllable parts of this process means (a) designing a want-satisfying product, (b) setting a price for the product, (c) putting the product in a place where people will buy it, and (d) promoting the product. These four factors are called the Marketing Mix because businesses blend them together in a well-designed marketing program.

Matt and his roommate gamal argue repeatedly about wearing shoes in the house versus taking them off at the door. eventually, both are fed up with constantly arguing. they decide to sit down and talk, and not get up until they come to a resolution. this is an example of which decision-making strategy

This problem has been solved! see the answercompute and interpret altman's z-scoresfollowing is selected financial information for ebay, for its fiscal years 2005 and 2006.(in millions, except per share data) 2006 2005current assets $ 4,970.59 $ 3,183.24current liabilities 2,518.39 1,484.93total assets 13,494.01 11,788.99total liabilities 2,589.38 1,741.00shares outstanding 1,368.51 1,404.18retained earnings 4,538.35 2,819.64stock price per share 30.07 43.22sales 5,969.74 4,552.40earnings before interest and taxes 1,439.77 1,445.18compute and interpret altman z-scores for the company for both years. (do not round until your final answer; then round your answers to two decimal places.)2006 z-score = answer2005 z-score = answerwhich of the following best describes the company's likelihood to go bankrupt given the z-score in 2006 compared to 2007.the z-score in 2006 is half of the 2005 score. both z-scores are well above the score that represents a healthy company.the z-score in 2006 is double the 2005 score. the z-score has increased sharply, which suggests the company has greatly increased the risk of bankruptcy.the z-score in 2006 is half of the 2005 score. the z-score has decreased sharply, which suggests the company is in financial distress.the z-score in 2006 is double the 2005 score. the z-score has increased sharply, which suggests the company has greatly lowered the risk of bankruptcy.

After hearing a knock at your front door, you are surprised to see the prize patrol from a large, well-known magazine subscription company. it has arrived with the good news that you are the big winner, having won $21 million. you have three options.(a) receive $1.05 million per year for the next 20 years.(b) have $8.25 million today.(c) have $2.25 million today and receive $750,000 for each of the next 20 years.your financial adviser tells you that it is reasonable to expect to earn 13 percent on investments.