Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name-and it failed quickly. This innovation strategy is known as a .

Brand extension

Explanation: Brand extension is a long term, forward-looking strategy overarching plan with the basic goal of attaining a sustainable attribute that allows an organization to outperform its competitors in which a company marketing a commodity with a well-developed portrayal utilizes the same trademark or brand name in a distinct commodity classification.

In this case, Haley Davidson used this strategy to promote and influence the perceived social value of the brand name which is well known.

answer; buying the bill at a discount from the face value to be received at maturity;

answerthe united states of america;