5. Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. This is consistent with the perception factor of . Perceptual blocking. Selective exposure. Perceptual organization. Selective attention. Perceptual defense.

The correct answer is letter "E": Perceptual defense.

Explanation:

In psychology, perceptual defense refers to the suppression of a stimulus that represents a threat or an uncomfortable situation for an individual. Those inputs are distorted somehow by the individual to reject the unpleasant feeling so that the person does not feel that bad because of it. In such a way, the brain works as a defense mechanism able to distort information to mitigate the effects in the behavior produced by the stimulus.

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