Craft Inc.'s Krayons is a multi-color chalk material that was released in the market over a century ago. Since the release, the company has had remarkable sales and Krayons has remained unchanged. However, over the last few years, sales of Krayons have been stagnant. Competitors have begun marking prices down, and increasing their advertising and sales promotions. Craft's Krayons is most likely in the stage of the PLC.

B) Maturity stage

Explanation:

The product life cycle are

1) Introduction stage

2) Growth stage

3) Maturity stage

4) Decline stage.

Maturity is the third stage of product life cycle is a challenging stage for manufacturers when the manufacturers want to maintain the product market in the midst of different form of challenges. The business has grown from introduction stage to Maturity stage. At this stage, any form of challenges that affect the business might bring the business into the decline stage.

Craft inc.'s Krayon is in the Maturity stage where they are faced with the challenges of competition. Competitors tend to lower their prices and increase advertisement an promotions in order to sell more than Craft inc.'s.

answer; management is about coping complexity and leadership is about coping with change; i believe this is correct; ///good luck                                          

(b) management: leadership

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