There may be a great deal of interaction between a service provider and a consumer in which they co-create value together. In such situations, the customer perceives a high degree of between the service provider and the company he or she represents.

Inseparability

Explanation: Values attached to companies aren't apparent or visible in the name they bear but in the services they offer. These services are provided by employees, individual or service providers who are constantly in contact with the company's client or consumers. The service providers ability to cocreate value allow the consumer to perceive that there is a high level of cohesion or bond between the company and employee. The nature of service provided or offered by the service provider defines the value or perception of the customer about the company. Therefore, services offered by service providers is a reflection of the company's identity and value and are hence Inseparable.

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