(a) When an anti-assignment clause exists in a contract, a court will not enforce it because it is against public policy.
True or False?
(b) A contract cannot forbid the assignment of the right to receive . Assignments also cannot be restricted for the transfer of , also called a restraint against . A contract cannot prohibit the assignment of checks or promissory notes, also called . The right to receive in a contract for the sale of also can be assigned, even if the contract forbids it.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.