3. Why do all businesses need to consider the kind of packaging they use?

For all businesses producing goods, it is crucial for them to consider the packaging carefully due to the important role of the package.

First, as the package helps protect the content - the core products of the business. So that the types of products have to be suitable to avoid damage from dust, dirt, watering, contamination and other impacts. The materials, design and shape have to be considered to also provide product density.

In addition, the package of a product also play a role as a promotional tool for the products and for the brand as well, as it does the self-advertising, displaying. So that the design, color, creativity should be able to attract the consumers' attention.

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