A local soft-drink manufacturer stocks it products in as many stores as possible in the state where it operates. It has an internal team to ensure good relationships with the different retailers who sell its product, and also constantly tries to get more retailers to sell its product. In this case, which of the following does the company use to cover its target market?a) selective distributionb) intensive distributionc) backward integrationd) forward integratione) exclusive distribution

b) intensive distribution

Explanation:

Intensive distribution is a marketing strategy employed by a company in order to get its product saturated in the market to reach as much customers as possible even without segmenting.

A company that employs the intensive distribution marketing strategy ensures its products are available in all distribution outlets, both at retail and commercial level, in such a way that the product can be found in virtually everywhere, be it supermarkets, retail stores, drug stores, kiosks, gas stations, etc.

Intensive distribution is mostly used in the distribution of products like soft-drinks.

From the case given in the question above, we can say the soft-drink company is using intensive distribution to cover its target market.

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