Multimarket competition occurs when firms: a. have a high level of awareness of their competitors' strategic intent. b. simultaneously enter into an attack strategy. c. compete against each other in several geographic or product markets. d. sell different products to the same customer.

compete against each other in several geographic or product markets.

Explanation:

Multi-market Competition is a form of competition when two or more firms compete in several market across the geographies by selling different products. Multi-market competition leads to different strategies of business growth than that of  a single market competition because if a company A plays aggressive strategy in one market another company B may play against it in another market where company A is vulnerable. Hence it leads to situation called “Mutual forbearance “. It is generally seen that such companies do not play price war. Barriers to entry in such market is low due to availability large number of markets.  

Example of this could be Procter and Gamble competing Hindustan Uni-Lever limited. Both of them have diverse portfolio of products and both of them sell their product in different market across geographies.

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