Complexion Care Inc., a U. S.-based skin care firm, was the first in the industry to identify the growth potential of Thailand and made huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In this situation, Complexion Care Inc. has benefited from a first-mover advantage forward integration. unrelated differentiation. deregulation. privatization.

First-Mover Advantage

Explanation:

The FIRST MOVER is a SERVICE, PRODUCT or COMPANY that gains a COMPETITIVE ADVANTAGE by getting to a market first.

Advantages of this include being able to establish Strong Brand and Customer Loyalty before competitors come into the market and the opportunity of extra time to perfect marketing and production strategies to fully capitalise on market share.

First movers are usually followed by competitors immediately but more often than not, the first mover has established such a strong market share and a solid enough customer base that it maintains the majority of the market.

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