Marco was an economics major in college until he discovered he could major in strength and conditioning. Then he switched majors. Clearly, learning about this field is important to him. Mike and Bob are addressing when they send Marco to seminars instead of, for example, increasing his salary in exchange for his continued high performance at MBSC.
They could maintain Marco’s high level of motivation by?

A. Sending him on an all-expense-paid Caribbean cruise for two weeks

B. Reassuring him that he has a job with MBSC as long as he performs well

C. Reimbursing his tuition as he seeks a master’s degree in fitness management