Beverly went to the store to purchase instant hot chocolate mix for her family. A sign near the hot chocolate directed her to a specific aisle where she could purchase marshmallows. This is an example of a(n) .

Please see the complete question below.

Beverly went to the store to purchase instant hot chocolate mix for her family. A sign near the hot chocolate directed her to a specific aisle where she could purchase marshmallows. This is an example of a(n) .

A. cross-promotion

B. Brand extension

C. Co-brand

D. Overlay

E. Simultaneous promotion.

The answer is option (A) cross-promotion.

Explanation:

Cross-promotion describes the form of marketing promotion whereby the customers of a specific product are informed about the availability of related products through targeted promotions.

From the question, we can see that the attention of Beverly was drawn towards the availability of marshmallows (which is related to chocolate) via a sign (cross-promotion sign) directing her to the aisle where she can purchase it.  

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