Under Armour developed dynamic advertising, sponsorships of sports leagues, a creative Web site and celebrity spokespeople to promote their sports and clothing products. Under Armour is engaged in:A. integrated marketing communications
B. a centralized market strategy
C. a concentrated market strategy
D. an undifferentiated market strategy
E. lifestyle segmentation based on sports

4. project memo your supervisor has asked you to create a final copy of a memo announcing a special project. open the microsoft® word file ch01 memo from the data files. edit the memo to correct errors in keyboarding, punctuation, spelling, and word usage. submit the edited document to your instructor along with this assignment.to: department supervisorsfrom: tomas perezdate: january 3, 20--subject: playground projectas you now, are offices are close each year on observance of martin luther king, jr. day. this year, the company is organizing a service project for that day. we will be clean up the grove street playground and panting bushes, blubs, and flowers. the company is donating now playground equiptment and park benches. cleanup gear and tools will be provided, and a cook out will conclude the days’ activities. farther information will be provided as the date draws nearer. encourage the employee in you department too participate in this worthwhile effort.

At a student café, there are equal numbers of two types of customers with the following values. the café owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (i.e., she cannot price-discriminate). students with early classes students without early classes coffee 70 60 banana 51 101 the marginal cost of coffee is 10 and the marginal cost of a banana is 40. the café owner is considering three pricing strategies: 1. mixed bundling: price bundle of coffee and a banana for 161, or just a coffee for 70. 2. price separately: offer coffee at 60, price a banana at 101. 3. bundle only: coffee and a banana for 121. do not offer goods separately. assume that if the price of an item or bundle is no more than exactly equal to a student's willingness to pay, then the student will purchase the item or bundle. for simplicity, assume there is just one student with an early class, and one student without an early class. price strategy revenue from pricing strategy cost from pricing strategy profit from pricing strategy 1. mixed bundling $ $ $ 2. price separately $ $ $ 3. bundle only $ $ $ pricing strategy yields the highest profit for the café owner.

Cash flows during the first year of operations for the harman-kardon consulting company were as follows: cash collected from customers, $385,000; cash paid for rent, $49,000; cash paid to employees for services rendered during the year, $129,000; cash paid for utilities, $59,000. in addition, you determine that customers owed the company $69,000 at the end of the year and no bad debts were anticipated. also, the company owed the gas and electric company $2,900 at year-end, and the rent payment was for a two-year period.