Green & Gold is a coffee chain based in the United States. Its management has been trying to refocus on the things that originally made the company successful. For example, Green & Gold stores across the United States recently shut down for a short period of time for retraining, and the company has worked to make sure that customers can smell the freshly ground coffee aroma when they pass by the store. However, when questioned, consumers tend to emphasize on the need for pricing incentives such as a frequent purchasing program. According to the , there may be a difference between what customers want and what Green & Gold management thinks customers want.

Options:

a. Societal marketing concept

b. Marketing Ethics

c. The Gaps Model of Service Quality

d. Service Intangilbility

Correct option is C.

Green & Gold is a coffee chain based in the United States. Its management has been trying to refocus on the things that originally made the company successful. For example, Green & Gold stores across the United States recently shut down for a short period of time for retraining, and the company has worked to make sure that customers can smell the freshly ground coffee aroma when they pass by the store. However, when questioned, consumers tend to emphasize on the need for pricing incentives such as a frequent purchasing program. According to the Gaps Model of Service Quality , there may be a difference between what customers want and what Green & Gold management thinks customers want.

Explanation:

Gaps model clarifies the contrast between what is clients desires and what the administrators think what clients anticipate. This model will helps in distinguishing the gaps between client desire and what really he is getting. It will help in shutting of such gaps and aides in progress of administration to the client.

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