Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message. Yolanda is asking for data.

Frequency and reach is the correct answer.

Explanation:

Yolanda is asking for the Frequency and reach data to her firm's advertising agency.

Reach and frequency data are used in display, planning advertising and video campaigns to analyze and understand a number of the audience see the ads and to know the number of customers that are exposed to the message.

If the reach is higher it means that larger the number of audience has seen the message.

income statement is prepared in order to show the profits and loss of a business. in order to prepare the income statement she should collect all the income and expenses of the product with the cost of production.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.