Mumbai Grocery in India buys produce directly from farmers. It provides the farmers with information: It tells them the amount it would like the farmers to harvest each day to avoid having too little, thus losing sales, or too much, causing some of the produce to spoil and become unsellable. Does Mumbai Grocery have a supply chain orientation? Is it practicing supply chain management? Defend your answers.

Yes the Mumbai Grocery is practicing supply chain orientation.

Explanation:

Supply chain orientation has been defined as the ability of a company to identify and recognize the systematic and strategic implication of the activities and process involved in managing various flow in the supply chain.

Therefore a company or an organization is said have supply chain orientation when its management and staff can understand better the implication of flow of information, products, services, finances  across their suppliers and customers.

In the case of the Mumbai Grocery, it can be established that they have SCO because they understand that intrinsic link between her suppliers and customers. Their ability to know what  their suppliers will harvest each day to avoid too little or much is a clear testament that there is a flow of information.

For instance, there are seasons the Mumbai Grocery have identified as low seasons and high seasons in their sale chart. This will form their opinion on the flow of supplies and products from thier supplier and to their customers.