XYZ, Inc., makes consumer products such as shampoo, conditioner, deodorant, and toothpaste. Recently, market research conducted at a university revealed that consumer tastes have changed, and consumers now want their products to come in pastel colors. Currently, XYZ’s products all follow a deep blue packaging scheme. What source of change is this?

Changing consumer preference

Explanation:

For every organization, the consumers are key since they are the one to purchase the goods and services rendered.

Anticipating the needs of the customers is as important for an organization. Knowing and understanding the preferences of consumers before they purchase a product allows a firm to create a stronger experience.

The market research conducted by XYZ Inc. has shown that consumers preferences have changed. There is a change of taste as they want to try out something different.

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