Business, 08.04.2020 01:47 nauticatyson9

Leon is the creative director for an agency that has just been hired by a manufacturer of golfing equipment to create a new advertising campaign for the company's titanium clubs. Before starting to develop creative ideas, Leon reads some golfing magazines and spends time talking to friends and co-workers who play golf. These activities are part of which step of the creative process?

A. preparation
B. incubation
C. illumination
D. verification
E. revision

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