About 85% of this country is counted in the labor force is involved in agriculture. This country mostly produces cocoa, coffee, tea, oil, copper and wood for countries like Australia, China and Japan. Recently an American firm has begun investing in the country in the hopes of utilizing its oil reserves, but the process is slow. A very small percent of this country's population lives in urban areas and much of the population still lives in small villages. For their manufactured goods they are almost completely dependent on Australia. What country is this?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.