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Business, 08.04.2020 04:40 aallyssabrown0120

Department store owner Brendan McGowan decided to make a gutsy move with his high-end Western Son stores. Rather than focus on the upscale, luxury market that the store attracted earlier in the decade, he focused on bringing in clothing with more mass appeal. The stores succeeded in turning around downward trending sales. In conjunction with your understanding of the product life cycle, which of the following statements summarizes the marketing strategy?

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Department store owner Brendan McGowan decided to make a gutsy move with his high-end Western Son st...
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