For years, the mogul sheraton, a four-star hotel overlooking the taj mahal in india, offered free elephant and camel rides to hotel visitors. few customers took advantage of this service. this is an example of a gap in services marketing.

Publicity

Explanation:

The fact that the Mogul-Sherston hotel was offering free camel and elephant rides to customers and very few took up the offer shows a publicity gap in services marketing.

In services marketing, the marketing team is expected to make all the customers or intended audience know all the services and offers that are available to them. This can be achieved by use of fliers, Bill boards, television and radio advertising, and door to door advertising.

Because the services marketing team didn't reach out to a lot of customers, informing them about the fantastic offer on display, very few knew about the offer and took advantage of it.

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