6. Describe at least 2 features of your product or service. (2-4 sentences. 2.0 points) 7. Describe at least 2 benefits of your product or service. (2-4 sentences. 2.0 points) 8. Describe at least 2 desires, fears, or needs that you could use in advertising your product or service, and explain why you think they would work well. (2-4 sentences. 2.0 points) 9. Explain at least one problem that your product solves for your customers. (2-3 sentences. 2.0 points)

6. The two features are;

a. Quality Packaging

b. Incorporation of enzymes

7. The two benefits are;

a. Maintenance of Fabric quality

b. Promotes self-confidence, and comfort.

8. The two fears and needs of customers that can be used in advertising are;

a. Fear of illnesses arising from dirty clothes and utensils.

b. Need to look smart, be accepted, and not be repulsive to people.

9. Problems solved by my product include;

a. It solves the problem of hygiene.

b. It makes laundry easier.

Explanation:

My business is focused on the production of quality detergents for everyday use. Based on that, the features of my detergents are;

1. Quality Packaging: Rigid plastics are used in packaging the detergents. This ensures that the product gets to the consumer in good condition. The packaging is also attractive, so as to capture the interest of potential consumers.

2. Incorporation of enzymes to trap tough stains and dirt faster: Lipases and proteases are used to trap stains like oil. The presence of biodegradable enzymes helps to trap dirt faster. They are also environment friendly.

Benefits of my product include;

1. Maintaining the quality of fabrics: Most detergents tend to erode the quality of fabrics. Mine is formulated to be mild on fabrics. That way, fabrics tend to last longer.

2. Promotes Self-confidence and comfort: Customers want to feel fresh and confident in a clean cloth. The effective formulation of my detergent helps to guarantee that.

Fears and Needs of consumers capitalized on during advertising include;

1. Prevention of illness: Dirty clothes and utensils harbor microorganisms that could be dangerous to health. A good detergent like mine kills those germs and thus prevents sickness.

2. Need to look smart, be accepted, and not be repulsive to people: A person who smells bad as a result of dirty clothes would turn people off easily. My detergent with its signature fragrance ensures that the customer smells good. This would make his day to day activities a success.

Problems solved by my detergent include;

1. The problem of bad hygiene: Hygiene is defined as those practices that are aimed at ensuring good health and curbing diseases. Washing regularly is one of such practices. A good detergent makes the practice more effective.

2. It makes Laundry easier: The issue of scrubbing so hard to remove stains is minimized. The detergent makes the work a lot easier.

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