While almost everyone purchases toothpaste, not everyone buys the same toothpaste. Even a single brand can have several variants to appeal to different customer needs. For example, Procter and Gamble's Crest 3D White is for those seeking brighter white teeth, Crest Pro-Health provides protection against plaque bacteria, and Crest Sensitivity is for those with sensitive teeth. Clearly, P&G is taking a(n) approach with the Crest brand.

Differentiated Marketing

Explanation:

Differentiated marketing: This is the combination of concentrated marketing and undifferentiated marketing. It refers to a marketing strategy with more than one target market.

Differentiated marketing can also be called MULTI-SEGMENT MARKETING. It is a marketing strategy which considers satisfying the needs of different consumers.

The objectives of differentiated marketing includes;

• The firm involved in differentiated marketing becomes recognised as a specialist.

• Market diversification.

• Maximization of sales.

P&G is taking a differentiated approach with the crest brand by producing several kinds of toothpaste to meet the needs of different customers.

muslims control the north africa during the period of 1500 up

to 1800. they made a barrier to prevent further european exploration from

entering the africa from the north. however, the dutch ware still able to move

toward the interior with having south africa as one of the routes leading to

the east for trading with asia.