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Business, 09.04.2020 18:20 jordanbb9482

You work for a clothing merchandiser that has been using the same fabric manufacturer for the last decade. When a new designer joins the team, he asks the team if they have considered using an alternative fabric manufacturer whose prices are more affordable. The team is mainly concerned about sacrificing quality and style for cheaper prices, but the new designer assures everyone that there are companies out there that produce high quality goods at reasonable rates. The team decides to research possible alternatives.

Which of the following purchase behaviors is represented in the business buying situation described above?

a. Extended problem solving.
b. Limited problem solving.
c. Impulse buying behavior.
d. Low-involvement decisions.
e. Routinized response behavior.

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