Value Properties is a real estate company whose web site lists the various commercial and private properties available in different cities across the country. In an attempt to better analyze its various marketing ventures, the firm is beginning to use data-driven processes to determine the value that it gets from different marketing activities. The marketing head of the company, Darren Whitefield, believes that the company's traditional spring advertising, that runs in March every year, makes good use of its advertising resources. As evidence of this, Darren points to the fact that revenues in March have consistently been higher than revenues in February.

Which of the following is an assumption made by Darren?

A.

Other real estate companies increase the amount they spend on advertising during March.

B.

The rates for advertising during spring are lower than the rates during other times of the year.

C.

Real estate transactions can usually be completed in one month.

D.

The spring advertising campaign is better at promoting general awareness of the company's brand than it is at generating sales.

E.

The spring advertising campaign is equally effective for commercial real estate and private real estate