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Assume you are the new marketing vice president at Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data
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Assume you are the new marketing vice president at Mayo Clinic. The CEO and the board have decided t...
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