The newly opened Stone Restaurant was unable to attract a lot of customers. Since the owner of the restaurant had to pay back the loan that he had taken to start the restaurant, he decided to offer a 20 percent discount on the entire menu on weekends. In this scenario, the owner's pricing objective is a(n) .

sales maximization objective

Explanation:

Based on the scenario being described within the question it can be said that the owner's pricing objective is known as a sales maximization objective. This refers to a firm's theoretical objective of trying to sell as many units of a product or service in order to generate as much profit as possible without generating losses.

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