Many years ago Honda's Accord and Ford's Taurus were the top two selling cars in the United States. As the year was coming to an end, Ford cut the price of their Taurus model hoping to outsell the Accord and allow Ford to claim "Taurus is the best-selling car in America." Ford was using a orientation pricing strategy.

A. maximizing profits
B. target profit.
C. sales.
D. status quo.
E. target return

Sales.

Explanation:

Pricing strategy can be defined as an approach utilized by different organizations to get the best price for a particular product or service.

Pricing strategy helps the organisation to create prices so as to maximise their profits. It could be influenced by factors such as latest economic trends, the demand of the consumers.

Sales orientation pricing strategy describes the different ways in which marketers persuade potential customers to purchase their products rather than understanding the different needs of their customers.

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