ElecKart is an e-commerce firm based out of Ontario, Canada specialising in electronic products. Over the last one year, they had spent a significant amount of money on marketing. Occasionally, they had also offered big-ticket promotions (similar to the Big Billion Day). They are about to create a marketing budget for the next year, which includes spending on commercials, online campaigns, and pricing & promotion strategies. The CFO feels that the money spent over the last 12 months on marketing was not sufficiently impactful, and, that they can either cut on the budget or reallocate it optimally across marketing levers to improve the revenue response.

Imagine that you are a part of the marketing team working on budget optimisation. You need to develop a market mix model to observe the actual impact of different marketing variables over the last year. Using your understanding of the model, you have to recommend the optimal budget allocation for different marketing levers for the next year.

Which of the following actions is most likely to result in a decrease in the money supply? a. the required reserve ratio for banks is decreased. b. the discount rate on overnight loans is lowered. c. the federal reserve bank buys treasury bonds. d. the government sells a new batch of treasury bonds. 2b2t

Acompany set up a petty cash fund with $800. the disbursements are as follows: office supplies $300 shipping $50 postage $30 delivery expense $350 to create the fund, which account should be credited? a. postage b. cash at bank c. supplies d. petty cash

Uppose that the federal reserve purchases a bond for $100,000 from donald truck, who deposits the proceeds in the manufacturer’s national bank. what will be the impact of this purchase on the supply of money? the money supply will increase by $100,000. the money supply will increase by $80,000. the money supply will increase by $500,000. this action will have no effect on the money supply. if the reserve requirement ratio is 20 percent, what is the maximum amount of additional loans that the manufacturer’s bank will be able to extend as the result of truck’s deposit? the maximum additional loans is $100,000. the maximum additional loans is $80,000. the maximum additional loans is $20,000. the maximum additional loans is $500,000. given the 20 percent reserve requirement, what is the maximum increase in the quantity of checkable deposits that could result throughout the entire banking system because of the fed’s action? this action will have no effect on the money supply. the money supply will eventually increase by $80,000. the money supply will eventually increase by $500,000. the money supply will eventually increase by $100,000.