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Business, 15.04.2020 00:58 awh1088

The persuasive techniques used for print messages also work with electronic messages; there are, however, a few key differences. Identify the guidelines for creating effective e-mail sales messages.
a. Craft a catchy subject line.
b. Provide a means for opting out.
c. Keep the main point "above the fold".
d. Make the message short, conversational, and focused.
e. Sprinkle testimonials throughout the copy.

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