A good customer value proposition should: a. guarantee benefits that cannot be delivered yet. b. list all the benefits of a salesperson's offerings. c. be as specific as possible on intangible outcomes. d. be succinct and reflect on product or service dimensions that add value. e. have complicated statements with a large number of technical terms.

d. be succinct and reflect on product or service dimensions that add value.

Explanation:

Option d is the most appropriate for this issue, since the creation of value for the customer is an issue that must be analyzed in organizations in an analytical way to be effective. Recognizing the dimensions of your product and service is essential to think about the proposal of what benefits they offer that can create value for the consumer regardless of positive and negative externalities. Therefore, it is ideal to know the potential customer, their wants and needs, and their products and services, in order to target the functionalities to the needs of their customers, and then achieve the expected market value.