Jason says he would like to exercise more but simply doesn't have the money to pay for a gym membership. His behavioral intention is being most affected by .

a. personal attitude.
b. attitudes of important others.
c. low personal control.
d. low motivation to comply with the wishes of others.

His behavioral intention is being most affected by Personal Attitude

Explanation:

Behavioral intention is a concept that shows an individual's readiness to perform a given behavior.

This intention could be motivated by a number of factors such as low personal control, low motivation to comply with the wishes of others and vice versa.

However, in the case of Jason, Personal Attitude is responsible for his Behavioral Intention since he is personally motivated towards exercising.

From the question, it is clear that he likes to exercise - a personal attitude.

a. personal attitude.

Explanation:

-Personal attitude refers to the way in which a person  thinks and acts in different situations.

-Attitudes of important others refers to the way in which a person that is important in someone else's life thinks and behaves.

-Low personal control refers to a person's belief that he/she can't control and manage his/her life.

-Low motivation to comply with the wishes of others is when a person doesn't have the desire to do what other people expect.

According to this, the answer is that his behavioral intention is being most affected by personal attitude because it is influenced by his own beliefs and behavior.

lives by a moral and ethical code