DVD Overnight is a small company that rents DVD movies by mail using the Web. It jumped into an industry where there were no firm leaders but lots of competitors and established a loyal clientele by seizing the opportunity to provide a service that was not available through other companies that rented movies over the Internetreliable overnight shipment. Its delivery system created its: Group of answer choices sales-orientation tactical innovation. competitive advantage. benchmarking-focus. viable mission.

Competitive Advantage

Explanation:

Competitive advantage is achieved when innovation, cost, time or quality is used to have a unique edge or strength above competitors.

Within a tight market space with a lot of competitors, DVD Overnight can have a Competitive Advantage over other competitors. DVD Overnight was smart to innovate a new and dynamic way of reaching more customers by using the internet to provide a service that was not available through other companies that rented movies. Therefore, its delivery system created its competitive advantage over other companies within the market space.

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