Widgets Engineering is proud of its record in hiring women and minorities. However, in the past they've had trouble retaining these new hires, so they're now instituting mentoring programs and support groups to help women and minorities learn about the corporate culture and Widgets and get ahead in the organization. Widgets Engineering would be characterized as a .a. first generation affirmative action organization. b. second generation affirmative action organization. c. third generation affirmative action organization. d. multicultural organization.

Which of the following statements is true of unsought products? as compared to convenience products, unsought products are purchased more frequently. unsought products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. a life insurance policy is an example of an unsought product. unsought products have strong brand identification for which a significant group of buyers is willing to make a special purchase effort. unsought products are those products purchased for further processing or for use in conducting a business.