The business of renting specialized construction equipment is highly competitive. In 2010, your company, Franklin Property Group Co., purchased Roger's Rental Co., a regional competitor. Two key employees of Roger's learned of the purchase and decided to resign and form their own company, B&S Rentals, Inc. In an effort to grow their new business, B&S began contacting your largest construction clients. Part of their solicitation of your clients included advising them that the low prices they could offer would far outweigh any liquidated damages that they would have to pay by terminating their current contracts. Over the last three years, you have lost five of your top ten construction clients to B&S. What should you do, and what is the likely outcome?

To distinguish the purposes behind exchanging of customers to B&S , we will initially look at our shortcomings and escape clauses toward the important customers. It will give us a few nuts and bolts like estimating approaches, advantages to the customers, most grounded piece of our prompt rival, style of our service group and administrators.  

In the wake of knowing the potential reasons of clients changing to different business, I will begin improving our contributions. I will make a group of customer service officials who will cautiously contact the current just as more seasoned customers and cause them to guarantee to reorder with our business as our contributions have more favorable circumstances to them. We will offer them cost advantage, item's expanded advantages, restoration of their arrangements and necessities and entryway step conveyance and 24×7 hours services. I will give serious limits on mass request . Indeed, even , we will give them better credit offices which will pull in more customers to connect with our contributions.  

I feel that customers will again back for our goods and services . We will invite them again with improved items and administrations. I trust that the business turnover and piece of the overall industry of our association will expand step by step regarding our prompt rival.

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