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Business, 16.04.2020 03:33 mildredelizam

Presented below is the income statement of Goodwin Inc. The income statement is based on sales of 100,000 units at $20 per unit. Goodwin estimates that 80% of Cost of Goods Sold is variable costs, and 80% of Operating expenses is fixed costs. Sales $2,000,000 Less: Cost of goods sold 600,000 Gross margin $1,400,000 Less: Operating expenses 500,000 Net income $ 900,000 Goodwin is considering lowering the sales price in order to increase sales. Management believes that if it reduces the selling price by 10%, then sales (in units) will increase 10%. A. If Goodwin reduces the selling price by 10% and unit sales increase 10%, net income will: a. Increase b. Decrease B. Refer to the previous question. What is the amount of the increase or decrease in net income? C. Assume Goodwin reduces the selling price by 10%. How many units would Goodwin have to sell to earn the same TOTAL contribution margin prior to the reduction in the selling price?

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Presented below is the income statement of Goodwin Inc. The income statement is based on sales of 10...
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