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Business, 17.04.2020 01:12 hollis79

3. Refer to the Vans: Skating on Air Case. As Vans evolved into a "hierarchical" brand, it had to protect its brand integrity as well as grow the brand. This required getting the right marketing message to the right customer at the right time. In two words or less (anything more than 2 words will be ignored), what is the proper marketing message to: Lower-Tier customers (non-skaters and casual skaters): Upper-Tier customers (elite amateurs and pros):

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3. Refer to the Vans: Skating on Air Case. As Vans evolved into a "hierarchical" brand, it had to pr...
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