Dream Homes is an appliance store. It recently launched its own brand of freezers in order to build customer loyalty. The store launched three different models to cater to low-, middle-, and high-income groups. The freezers are also priced accordingly. These freezers are exclusive to Dream Homes and cater to all customer segments.
This pricing strategy involving price points within a merchandise category is known as .
A. price lining
B. price bundling
C. odd pricing
D. zone pricing
Answers: 2
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Dream Homes is an appliance store. It recently launched its own brand of freezers in order to build...
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