One of the primary values of convertible debt is that it is attractive to investors because:.
a. their risk of loss is minimized
b. they will be repaid for the loan when the company is successful
c. they may be entitled to discounts on the share price
d. they will be the first to own stock in your company

Entitlement to discounts on the share price is the main reason for investors being attracted to convertible debt.

Explanation:

The shareholders who bought the shares in the earlier period will get the advantage of possessing a discount towards share price. The company shall pay more premiums in the future period when the business earns the windfall gain.

It can also link the concept of conversion cap process which shoots the price of by fixing the maximum ceiling. The face value of the a share will get automatic appreciation when the country experiences economic development. The convertible debt scheme will protect the interest of shareholders even though the company faces a poor source of financial sources.  

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.