Sharon knew that her established customers preferred her product much better than the one sold by her primary competitor. As Sharon was planning to expand into new markets, she was considering her pricing options. Over time and several discussions with customers, Sharon was leaning toward charging a higher price than competitors. She thought that the higher price would help demonstrate that hers was a high-quality product. Sharon was considering Group of answer choices
A. a top of market strategy.
B. the value of quality.
C. advantageous pricing.
D. premium pricing.
E. differential pricing.