Top’s Hats Inc. uses a CRM system to integrate information on customers across its finance, sales, logistics and marketing departments in order to get a more comprehensive view of its customers. This is an example of:.

Data consolidation.

Explanation:

Data consolidation involves the gathering, collection and storage of data in a single place.

Data consolidation helps an organisation in the reduction of costs because the business will have no need for purchasing different hardwares such as routers and servers.

Data consolidation helps to improve the security system of the organisation by protecting it from various forms of cyberattacks.

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