Marisol's online jewelry store originally sold only earrings and necklaces for women. After adding men's rings and cuff links, profits doubled. Given that success, Marisol may soon expand her product line to include unisex watches. Which of the following is a dimension of merchandising strategy that Marisol should consider?
a. how to advertise the store?
b. what type of repair service to offer?
c. the probability of unisex watches.
Answers: 2
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