Millennium, Inc, a leading producer of environmentally friendly cleaning agents is looking for a site for a new production facility. The company is mainly focusing on sites that are close to major highways and rail hubs and are not too far from some major population centers. This suggests that an important location consideration for Millennium is:

a. quality of life.
b. access to cheap land.
c. reducing time to market.
d. access to low cost labor.

c. reducing time to market

Explanation:

While deciding upon production facility, an enterprise has to take into consideration the following factors:

In the given case, the company deals in environmental friendly cleaning agents and is looking for the ideal site for it's production process. It is essential that the production facility be well connected with the market for inputs required for production.

Hence it is evident that the important location consideration for the company is reducing the time to market since rail hubs and highways connectivity reduces such time and transportation cost as well.

reducing the scale of the market for a new product.

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