Business, 21.04.2020 01:26 igtguith

Procter & Gamble repositioned its Old Spice antiperspirant brand from a deodorant your grandfather might use to a strong, hip antiperspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use.
P&G used this product repositioning strategy with its Old Spice brand antiperspirant to:

A. catch a rising trend.
B. change the value offered.
C. reach a new market.
D. diversify its product portfolio.
E. react to a competitor's position.

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Procter & Gamble repositioned its Old Spice antiperspirant brand from a deodorant your grandfath...

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