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Business, 21.04.2020 15:51 dub7

Before deciding on a new promotional campaign, Jeffrey's Muffins looked at its customers' buying patterns over a 15-year period as determined by their use of a loyalty card. What method did Jeffrey's use to make sense of the data that were available?
A. neuromarketing
B. panel data
C. biometrics
D. data mining
E. data warehousing

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