1. Why have OpenTable competitors had a difficult time competing against OpenTable? 2. What characteristics of the restaurant market make it difficult for a reservation system to work? 3. How did OpenTable change its marketing strategy to succeed? 4. Why would restaurants find the SaaS model very attractive?

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Explanation:

The following number of question is explained below:

A thousands of restaurants use open table to allow their online bookings capability which is a right choice as open table is a well respected and as well large international company in the industry. Restaurants have moved  from open table to the competition, for the following reasons such as retain customers,first class technology., comparable online booking, save money.Open table now has a real competition in the form of Eveve, which  allows line reservation system for restaurants. SAAS model: Software as a service (POS) system.  restaurant owners find it attractive because of the loud based solution,Lower initial and maintenance costs,easy upgrades, and lower learning curve

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