1. Understanding Persuasion in a Social and Mobile Age Contemporary businesses have embraced leaner corporate hierarchies, simultaneously relying on teams, eliminating division walls, and blurring the lines of authority. As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work. Effective businesspeople must learn to in order to improve relationships with teams and coworkers. influence The most striking developments, summ on, are less than three decades old. be authoritative be blunt Check all that apply command How has persuasion changed in the digitar ager Check an that apply. All businesses are in the persuasion business Persuasion is more complex and impersonal Persuasive techniques are more subtle and misleading Persuasive messages are slow to engage audiences Persuasive messages are targeted to very specific audiences While delivery channels have changed, the principles of effective persuasion have not. 1. Understanding Persuasion in a Social and Mobile Age Contemporary businesses have embraced leaner corporate hierarchies, simultaneously relying on teams, eliminating division walls, and blurring the lines of authority. As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work. Effective businesspeople must learn to in order to improve relationships with teams and coworkers. The most striking developments, summarized in this section, are less than three decades old. Check all that apply How has perstasion changed in the digital age? Check all that apply All businesses are in the persuasion business Persuasion is more complex and impersonal Persuasive techniques are more subtle and misleading Persuasive messages are slow to engage audiences Persuasive messages are targeted to very specific audiences While delivery channels have changed, the principles of effective persuasion have not.