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Business, 22.04.2020 01:04 Lonzo2

According to the text, the most sensible method for budgeting for promotion expenses is to: A. allocate some fixed percentage of net sales. B. allocate all available funds. C. allocate money for direct-response promotion first and then use money that's left for integrated marketing communications. D. match expenditures with competitors. E. use the "task method."

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According to the text, the most sensible method for budgeting for promotion expenses is to: A. alloc...
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