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Business, 22.04.2020 02:41 idcbrooo

Bill is the owner of M. E. Inc., which produces miniature internal combustion engines that are used to operate hydraulic systems in heavy machinery. Bill wants to expand his market share by three share points. Total industry sales are $120 million; M. E. Inc. sales are $30 million with a gross margin of $1.2 million. The total industry marketing expenditures are $4 million; M. E.'s current marketing budget is $1 million. What is the amount of the gain/loss M. E. Inc. will experience if they make the investment to acquire three additional market share points, and should M. E. Inc. make this investment

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